A menu is targeted not just at your stomach, but also to your mind. Smart restaurant owners and chefs use menu psychology to suggestively sell from their menu pages. They use design, placement, and words to direct your attention to key items on their menus so it’s more likely that you’ll notice, remember, and order […]
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As you sit down at your table, the waiter hands you your menu. You scan the pages with your eyes darting here and there. Where do they land? Menus are one way a restaurant attempts to build trust with you and if the menu you’re looking at has a well thought out design, psychology is […]
Penny Manegan Klatell, PhD, RN
Penny is a doctoral level nurse; a health, life, and wellness coach; and a Mom. She’s also a nutritional counselor, food lover, former college professor, author, blogger, speaker, and a very frequent restaurant visitor. She’s from a Greek restaurant family where she learned to cook and discovered the need to speak loudly to be heard above the din. She writes about delicious, healthy food and how to eat well anytime, anywhere, and at any age.